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Social Marketing: Theoretical and Practical Perspectives

Social Marketing: Theoretical and Practical Perspectives

No customer reviews yet ISBN 9780805824995

This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.

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Pub dateMay 1, 1997
ISBN-100805824995
ISBN-139780805824995
LanguageEnglish
Last updated 2026-06-01 13:33
$243.54
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