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Research in Media Promotion

Research in Media Promotion

No customer reviews yet ISBN 9780805833829

This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.

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Pub dateAug 1, 2000
ISBN-10080583382X
ISBN-139780805833829
LanguageEnglish
Last updated 2026-09-07 08:27
$243.54
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