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Resistance and Persuasion

Resistance and Persuasion

No customer reviews yet ISBN 9780805844870

This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.

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Pub dateDec 1, 2003
ISBN-100805844872
ISBN-139780805844870
LanguageEnglish
Last updated 2026-09-08 13:01
$88.65
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