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Diversity in Advertising: Broadening the Scope of Research Directions

Diversity in Advertising: Broadening the Scope of Research Directions

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The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide

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Pub dateFeb 23, 2004
ISBN-100805847944
ISBN-139780805847949
LanguageEnglish
Last updated 2026-09-07 23:51
$243.54
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