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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

No customer reviews yet ISBN 9780805851540 Psychology Press

This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

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BrandPsychology Press
Pub dateJan 13, 2005
ISBN-100805851542
ISBN-139780805851540
LanguageEnglish
Dimensions9 × 1.16 × 6 in
Weight2 lb
Last updated 2026-08-30 06:35
$291.36
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Delivery by Monday, September 14, 2026
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