Skip to content
Home/ Creating Images and the Psychology of Marketing Communication
Creating Images and the Psychology of Marketing Communication

Creating Images and the Psychology of Marketing Communication

No customer reviews yet ISBN 9780805852165

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

About the author

Product details

Pub dateJan 17, 2006
ISBN-100805852166
ISBN-139780805852165
LanguageEnglish
Last updated 2026-09-07 04:46
$146.86
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Marketing - Research
See all
Consumed: How We Buy Class in Modern Britain (UK)
Wallop, Harry
$15.08
Focused Interview: A Manual of Problems and Procedures
Merton, Robert K
$17.81
Nation of Rebels: Why Counterculture Became Consumer Culture
Heath, Joseph
$12.12
Focus
Ries, Al
$12.77
Launch It!: How to Turn Good Ideas Into Great Products That Sell
Miller-Davidson, Molly
$11.39
Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
Chipchase, Jan
$20.40