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Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Su

Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Su

by Pettit, Raymond
No customer reviews yet ISBN 9780805856538

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

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Pub dateAug 27, 2007
ISBN-100805856536
ISBN-139780805856538
LanguageEnglish
Last updated 2026-08-28 00:34
$243.54
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