Mendoza explores the fraught intersection of the green economy with the New Left politics of the Néstor Kirchner and Cristina Fernández de Kirchner governments. Mendoza documents the strategies of capitalist development, national representation, and political rule embedded in the "green productivist" agenda pursued by Kirchner and Fernández. Mendoza shows how Andean Patagonian communities have responded to the challenges of community-based conservation, the fashioning of wilderness zones, and the drive to create place-based monopolies that allow ecotourism destinations to compete in the global consumer economy.