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Industrial Product Innovation
by Industrial Product Innovation
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Description
Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies, the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students.
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Product Details
- Routledge Brand
- Jan 28, 2020 Pub Date:
- 9780815384397 ISBN-13:
- 0815384394 ISBN-10:
- English Language
- 9.2 in * 0.6 in * 6.1 in Dimensions:
- 1 lb Weight:
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