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Using Focus Groups in Research Continuum Research Methods

by [Litosseliti, Lia]

$55.26

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Description

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

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Product Details

  • Continuum Brand
  • Dec 1, 2003 Pub Date:
  • 9780826464729 ISBN-13:
  • 0826464726 ISBN-10:
  • 104.0 pages Paperback
  • English Language
  • 8.5 in * 0.24 in * 5.5 in Dimensions:
  • 1 lb Weight: