In addition to inserting the coasts into the scope of Iberian urban studies (typically dominated by studies of Madrid and Barcelona), this project breaks new ground by bringing to the fore unexplored cultural artifacts vital to the narrative of development along the coasts in Spain--in particular the ubiquitous tourist postcard, which advances not only the post-Franco economic miracle, but does so by highlighting the transformation of the actual Spanish landscape along its coasts.
The Paradox of Paradise features more than twenty-five striking images of coastal Spain in the throes of its own coming of age. Author William J. Nichols has unlocked a strange, self-conscious archive that tells us as much about our own age of advertising as it does about the hotels and resorts and people on display.