10 Corso Como

Carla Sozzani opened Galleria Carla Sozzani in September 1990 as a space for art, photography, and design housed in a converted garage at 10 Corso Como in Milan. Along with American artist Kris Ruhs, Sozzani created a space like no other. Rejecting ordinary retail norms, this concept store has always promoted a different philosophy--that of slow shopping, a succession of spaces and events that prioritize lifestyle over object acquisition. In this book, Sozzani describes her world: her style, personal taste, and opinions on fashion, travel, design, and lifestyle. The Galleria now incorporates a bookshop, a fashion and design store, and a garden café, and it is one of Milan's hippest and most exquisitely curated spaces--a destination in itself. 10 Corso Como has become the nexus of a global network of cultural exchange through fashion, food, art, and photography that continues to inspire fashion and design. In recent years, two additional locations have been added: 10 Corso Como-Comme des Garçons in Tokyo in 2002 and a Seoul branch in 2008.
"With its exposed spine and fabric cover, 10 Corso Como hints at the artistic and engaging content that waits just beyond its painterly cover. A celebratory monograph of the famed Milanese shopping and dining complex...whimsical and personal, the book feels incredibly intimate--offering great personal insight along with the facts--and offers in-depth access the curatorial thought process behind one of the world's most iconic fashion and design destinations." -Cool Hunting

"...meanders through decades of the store and how word associations bring back memories and creative processes for her. It's whimsical, for the lack of a better word, and gentle to read and page through...she has the spirit of Italian beauty that we all love, have and want more of. Gladly she has blessed us with a whiff of her personality." -EDGE

"The book's charming format chronicles Sozzani's life in fashion through a kind of roll call...she also weaves in sensitive and wonderfully revealing accounts of her relationships to these people and places over the years." -Vogue.com

10 Corso Como is definitely a coffee table book and a conversation piece. 10 Corso Como provides a glimpse into the mind of one of the greatest contemporary curators of style in the world of photography, fashion and design today. A Book to be savored by the reader who will appreciate the unconventional way Sozzani has chosen to describe her world, style, her personal taste.... -Marienela.com