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Advertising Controversy: Evidence on the Economic Effects of Advertising

Advertising Controversy: Evidence on the Economic Effects of Advertising

by Albion, Mark
No customer reviews yet ISBN 9780865690578

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

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Pub dateFeb 28, 1981
ISBN-10086569057X
ISBN-139780865690578
LanguageEnglish
Last updated 2026-09-16 12:41
$104.25
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