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What Green Means to Home Buyers: Perceptions & Preferences

What Green Means to Home Buyers: Perceptions & Preferences

by National Association of Home Builders
No customer reviews yet ISBN 9780867187397

What home and community features influence consumers when they are considering buying a home? Energy efficient or high efficiency: Which description resonates more with home buyers? Typical home buyers often don't understand the language building professionals use to market green homes. We can meet this challenge by rethinking how we talk to our customers. In the Spring of 2015, the NAHB Sustainability & Green Building and the Economics & Housing Policy Groups partnered to conduct a study of consumer preferences focusing exclusively on green/high-performance features in the home and the community. What Green Means to Home Buyers: Perceptions and Preferences discusses the latest data on the green and performance-related messages consumers respond to--and what they are willing to pay for.

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Pub dateJan 1, 2015
ISBN-100867187395
ISBN-139780867187397
LanguageEnglish
Last updated 2026-09-10 21:52
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