Skip to content
Home/ Goal: A Business Graphic Novel
Goal: A Business Graphic Novel

Goal: A Business Graphic Novel

No customer reviews yet ISBN 9780884272076 North River Press Publishing Corporation

Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn't improve the plant's performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done. As Alex identifies the plant's problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints. Visual and fun to read, The Goal: A Business Graphic Novel offers an accessible introduction to the Theory of Constraints concepts presented in The Goal, the business novel on which it was based. The Goal is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 10 million copies, been translated into 40 languages and is taught in colleges, universities, and business schools around the world. Named to Time magazine's list of the 25 Most Influential Business Management Books, it is frequently cited by executives as a favorite or must-read title.

About the author

Product details

BrandNorth River Press Publishing Corporation
Pub dateMay 6, 2024
ISBN-100884272079
ISBN-139780884272076
LanguageEnglish
Dimensions9.9 × 0.7 × 6.9 in
Weight1 lb
Last updated 2026-09-08 01:19
$17.63 $25.00 29% off
You save $7.37 · list price $25.00
In stock — ships in 24 hours with free tracking
Delivery by Monday, October 19, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.