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Cableviewing

Cableviewing

by Heeter, Carrie
No customer reviews yet ISBN 9780893914677

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

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Pub dateJan 1, 1988
ISBN-100893914673
ISBN-139780893914677
LanguageEnglish
Last updated 2026-09-09 00:37
$60.54
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