Collaborative Selling: How To Gain The Competitive Advantage in Sales

Designed to help you attain exceptional levels of success in today's new sales environment. Shows why a quantum shift in the current marketplace requires a fresh way of selling--by eliminating tension in the sales process and using relationship tactics instead of pressure. Explains the procedure of collaborative selling: how to develop long-term partnerships with your customers. Demonstrates how any sales person or organization can and must develop and articulate a statement of competitive advantage.