Selling Saturdays: Blue Chip Sales Tips from College Football

College football recruiting is marketing in its purest form. Learn to sell the way a coach sells football Saturdays, and you can sell just about anything. If you think your industry is competitive, you wouldn't believe the selling skills necessary to assemble a championship football team. Study the gridiron's greatest salesmen-and imitate their strategies and tactics-and become a better marketer regardless of your profession.