click to view more
Value Prop Create Powerful I3 Value Propositions to Enter and Win New Markets
by [Palomino, Jose]
$16.26
Description
CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYER Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service, and win business in the process! Technology industry veteran marketer, sales professional and consultant-coach, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the "I3" factors of innovation, indispensability and inspiration-and some notable failures that didn't-Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.
Last updated on
Product Details
- Cody Rock Press Brand
- Oct 1, 2008 Pub Date:
- 9780981912608 ISBN-13:
- 0981912605 ISBN-10:
- 192.0 pages Paperback
- English Language
- 8.5 in * 0.44 in * 5.5 in Dimensions:
- 1 lb Weight:
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
