Contractors: Doing it Right Not Just Getting it Done: Companies with Culture-Driven Brands

Just how important is a strong corporateculture? Based on case studies of companiesinterviewed over a two year period, CONTRACTORS: Doing it Right Not JustGetting It Done answers that question withreal life examples of companies that have seenoutstanding results in one of the toughestmarkets around: construction contracting.Readers will gain an understanding of theimportance of building and maintaining astrong culture as the key for the longevityand success of their business.Companies featured do not see themselvesas competitors of the "two guys, a truckand a dog" (Oh yeah, don't forget the 90'sstyle boom box!).Rather they strive to go far beyond that, providing a complete service to their customers, partnering with them, working to delight them in a wide variety of ways - from exceptional quality and craftsmanship to outstanding customer service.This book looks at elements of culture andbranding as they relate specifically to theAmerican construction industry. The companiesreveal how their cultures began, have grown and changed and where they are going in the future. Challenges they have faced and are facing are also discussed. Interestingly, being a company that does the right thing is often a challenge itself!Mid-to large size companies in the constructionindustry will benefit from the stories and lessons learned discussed. Topics include: hiring, perception of your company, understanding the client perception, marketing and implementing change.