Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap

Your Brilliant Un-Career is the ultimate roadmap for women corporate escapees and entrepreneurs. Part memoir, part how-to guide, the book shares real women's stories, inspiration and practical insights on how to make the leap from employee to entrepreneur. If you want to start, grow or revitalise your own business, get unstuck and shift from dreamer to doer, this book is for you. Who is this book for:

• Women who want to make the leap from the corporate ladder but don't know where to start, wantrepreneurs and entrepreneurs.
• Women who want a business that is a pleasure and joy to run,
• Women who want a life and not just a job.
• Women who need a confidence boost to make the leap and do it well.

• How to find your profitable purpose, your big WHY, so you can build a business you love, for the long term
• how to avoid burnout and create a life you love by leveraging your expertise rather than your time,
• how to create an information-based business, and capitalise on the information economy
• how to recognise and avoid common business pitfalls and make the most of opportunities for growth,
• how to size up services, consultants and mentors so you can invest in your business growth wisely,
• how to create an action plan and not just a business plan,
• where to base your business, and how to work from anywhere
• how to create a brand that appeals to your right buyers, so you don't waste time and money on people who will never buy from you
• how to market your business in the 21st century (including how to set up a lead generation system that works, use inbound marketing, content and email marketing to grow your audience and sales)
• the fundamentals of social media marketing, timeless, proven techniques and strategies you can implement on any platform
• how to build customer loyalty and nurture your tribe to encourage repeat business
• how to accelerate your growth using email, events and collaboration, and
• how to overcome overwhelm, and confidence killers so you can reach your potential as an entrepreneur.