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The Practical Pocket Guide to Account Planning

by [Kocek, Chris]

$17.06

List Price: $19.95
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Description

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

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Product Details

  • Yellow Bird Press Brand
  • May 15, 2013 Pub Date:
  • 9780989284905 ISBN-13:
  • 0989284905 ISBN-10:
  • 158.0 pages Paperback
  • English Language
  • 7.81 in * 0.36 in * 5.06 in Dimensions:
  • 0 lb Weight: