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Advertising For Skeptics
by [Hoffman, Bob]
$13.97
Description
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.
For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
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Product Details
- Type A Group Brand
- Feb 8, 2020 Pub Date:
- 9780999230732 ISBN-13:
- 0999230735 ISBN-10:
- 179.0 pages Paperback
- English Language
- 9 in * 0.45 in * 6 in Dimensions:
- 1 lb Weight:
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