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Advertising For Skeptics

Advertising For Skeptics

by Hoffman, Bob
No customer reviews yet ISBN 9780999230732 Type A Group

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts

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Product details

BrandType A Group
Pub dateFeb 8, 2020
ISBN-100999230735
ISBN-139780999230732
LanguageEnglish
Paperback179.0 pages
Dimensions9 × 0.45 × 6 in
Weight1 lb
Last updated 2026-04-14 14:36
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