Jeffrey Gitomer has finally written the SALES MANIFESTO. A book that sets the standard, and lays bare what it will take for salespeople to succeed now, and for the next decade.
The book, and it's resource links, will take you, the reader to explanations that will disrupt old world sales tactics that no longer resonate with buyers, and sets easy to understand and implement elements of what it will take to win more profitable sales.
Here's a brief explanation of what's in store as you read, watch, learn, and implement:
The MANIFESTO identifies in simple language the 5.5 parts of the new sale, and builds easy-to- learn and easy-to-implement models for each component:
1. Value Attraction (creating social messages that make the reader want more)
2. THEM Preparation (planning strategy, getting ready, and executing)
3. Value Engagement (attraction PLUS value)
4. Connection and Completion (perceived value beyond price in both "how to connect" and "connect to
make a sale")
5. Building profitable long-term relationships (loyal, value driven customers)
5.5 Building a permanent referable first-class reputation (both online and community based)
This book is not just the answer - it's a no bullshit book of ANSWERS and ACTIONS that will put you on top of your sales world and keep you there.
MANIFESTO is not just MORE.
MANIFESTO is... Think. Read. Experience.
Observe. Collect - ideas and friends. Expose your thoughts. Attract.
Prepare and Be Prepared. Internet. Intend. Engage. Relate.
Differentiate. Prove value. Serve with pride.
Reward - yourself and others. Love it or leave it.
Do the right thing all the time.