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Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities

Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities

No customer reviews yet ISBN 9781032061016

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

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Pub dateMay 31, 2023
ISBN-101032061014
ISBN-139781032061016
LanguageEnglish
Last updated 2026-08-20 22:58
$65.78
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