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Sport, Sponsorship and Public Health

Sport, Sponsorship and Public Health

by Ireland, Robin
No customer reviews yet ISBN 9781032145198 Routledge

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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Product details

BrandRoutledge
Pub dateOct 8, 2024
ISBN-101032145196
ISBN-139781032145198
LanguageEnglish
Dimensions9.21 × 0.39 × 6.14 in
Weight1 lb
Last updated 2026-04-22 09:11
$63.70
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