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Routledge Companion to Corporate Branding

Routledge Companion to Corporate Branding

No customer reviews yet ISBN 9781032252599 Routledge

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

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BrandRoutledge
Pub dateJan 29, 2024
ISBN-101032252596
ISBN-139781032252599
LanguageEnglish
Dimensions9.69 × 1.21 × 6.85 in
Weight2 lb
Last updated 2026-03-18 20:45
$72.02
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