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Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

No customer reviews yet ISBN 9781032269023 Routledge

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

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BrandRoutledge
Pub dateMay 27, 2024
ISBN-101032269022
ISBN-139781032269023
LanguageEnglish
Dimensions9.21 × 0.81 × 6.14 in
Weight1 lb
Last updated 2026-09-08 00:44
$63.70
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