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Promotional Practices and Perspectives from Emerging Markets

Promotional Practices and Perspectives from Emerging Markets

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This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

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Pub dateSep 5, 2022
ISBN-101032269146
ISBN-139781032269146
LanguageEnglish
Last updated 2025-07-20 11:16
$243.54
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