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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English
Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English
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ISBN 9781032269368
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
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Pub dateMay 27, 2025
ISBN-101032269367
ISBN-139781032269368
LanguageEnglish
Last updated 2026-08-29 06:49
$67.86
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Delivery by Monday, September 14, 2026
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