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Branded Entertainment and Cinema: The Marketisation of Italian Film

Branded Entertainment and Cinema: The Marketisation of Italian Film

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Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.

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Pub dateJun 13, 2022
ISBN-101032337524
ISBN-139781032337524
LanguageEnglish
Last updated 2026-09-07 23:58
$37.72
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