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Strategic International Marketing: Strategy Development and Implementation

Strategic International Marketing: Strategy Development and Implementation

by Solberg, Carl Arthur
No customer reviews yet ISBN 9781032467726 Routledge

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

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Product details

BrandRoutledge
Pub dateJun 3, 2024
ISBN-10103246772X
ISBN-139781032467726
LanguageEnglish
Dimensions10 × 0.94 × 7 in
Weight2 lb
Last updated 2025-07-04 04:35
$243.54
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