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Rural Marketing: Growing the Non-urban Consumer

Rural Marketing: Growing the Non-urban Consumer

by Velayudhan, Sanal Kumar
No customer reviews yet ISBN 9781032518756 Routledge India

Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.

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BrandRoutledge India
Pub dateFeb 14, 2024
ISBN-101032518758
ISBN-139781032518756
LanguageEnglish
Dimensions9.21 × 0.76 × 6.14 in
Weight1 lb
Last updated 2026-09-20 01:26
$243.54
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Delivery by Monday, October 19, 2026
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