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Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

by Daryanto, Ahmad
No customer reviews yet ISBN 9781032525648

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

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Pub dateJun 3, 2025
ISBN-101032525649
ISBN-139781032525648
LanguageEnglish
Last updated 2026-09-09 07:24
$68.90
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