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Digital Consumer Behavior

by Jagdish N Sheth
No customer reviews yet ISBN 9781032573687
Published
Feb 2026
Language
English
$76.18
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Brand New

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About this book

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.

Specifications

PublishedFeb 24, 2026
ISBN-101032573686
ISBN-139781032573687
LanguageEnglish

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