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Sports Sponsorship and Branding: Global Perspectives and Emerging Trends
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Published
Dec 22, 2023
ISBN-13
9781032603902

Sports Sponsorship and Branding: Global Perspectives and Emerging Trends

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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

Product details

Pub dateDec 22, 2023
ISBN-101032603909
ISBN-139781032603902
LanguageEnglish
Last updated 2026-09-14 19:59
$243.54
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