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Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
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ISBN 9781032658940
Routledge
- Published
- Jul 2024
- Language
- English
- Size
- 9.21 × 0.59 × 6.14 in
$73.06
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About this book
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.
Specifications
PublisherRoutledge
PublishedJul 29, 2024
ISBN-101032658940
ISBN-139781032658940
Hardcover178.0 pages
LanguageEnglish
Dimensions9.21 × 0.59 × 6.14 in
Weight1 lb
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