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Home/ Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Katz, Helen
No customer reviews yet ISBN 9781032671369

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.

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Pub dateApr 7, 2025
ISBN-10103267136X
ISBN-139781032671369
LanguageEnglish
Last updated 2026-09-03 23:35
$95.93
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Delivery by Monday, September 14, 2026
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