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Shopping Centre Marketing: Value Creation and Customer Engagement
Shopping Centre Marketing: Value Creation and Customer Engagement
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ISBN 9781032690537
- Published
- Jun 2025
- Language
- English
$67.86
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About this book
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.
Specifications
PublishedJun 27, 2025
ISBN-101032690534
ISBN-139781032690537
LanguageEnglish
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