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Marketing and Gamification: Applications, Challenges, and Ethics
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Publisher
Routledge
Published
Oct 28, 2024
ISBN-13
9781032694177

Marketing and Gamification: Applications, Challenges, and Ethics

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In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

Product details

BrandRoutledge
Pub dateOct 28, 2024
ISBN-101032694173
ISBN-139781032694177
LanguageEnglish
Dimensions9.21 × 0.82 × 6.14 in
Weight1 lb
Last updated 2026-09-15 18:54
$243.54
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