Skip to content
Home/ Exploring Commercial, Social, and Digital Innovation from the Customer Perspective
Exploring Commercial, Social, and Digital Innovation from the Customer Perspective
Save Ask us
Published
Jan 22, 2026
ISBN-13
9781032794471

Exploring Commercial, Social, and Digital Innovation from the Customer Perspective

No customer reviews yet ISBN 9781032794471

This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.

Product details

Pub dateJan 22, 2026
ISBN-10103279447X
ISBN-139781032794471
LanguageEnglish
Last updated 2026-10-19 09:36
$243.54
In stock — ships in 24 hours with free tracking
Delivery by Monday, October 26, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Strategic Planning
See all
Hypercompetition
D'Aveni, Richard A
$43.16
Strategy in Action: The Execution, Politics, and Payoff of Business Planning
Yavitz, Boris
$18.74
What Would Google Do?
Jarvis, Jeff
$14.34
What Would Google Do?
Jarvis, Jeff
$19.01
What Would Google Do?
Jarvis, Jeff
$20.26
Escape Velocity: Free Your Company's Future from the Pull of the Past
Moore, Geoffrey A
$22.48