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Dynamic Fashion Marketing: Internationalisation, Sustainability and Technology

Dynamic Fashion Marketing: Internationalisation, Sustainability and Technology

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This book bridges the gap between academic and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology. It will appeal to scholars across fashion marketing, fashion business, and consumer behaviour research.

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Pub dateJan 22, 2026
ISBN-101032857641
ISBN-139781032857640
LanguageEnglish
Last updated 2026-09-07 13:53
$243.54
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