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Risk and Tourism Marketing in Asia

Risk and Tourism Marketing in Asia

No customer reviews yet ISBN 9781032904887

This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism industry professionals.

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Pub dateFeb 18, 2026
ISBN-101032904887
ISBN-139781032904887
LanguageEnglish
Last updated 2026-04-24 09:00
$243.54
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
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