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Marketing Research for the Tourism, Hospitality and Events Industries

Marketing Research for the Tourism, Hospitality and Events Industries

by Kolb, Bonita
No customer reviews yet ISBN 9781032940403

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.

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Pub dateJun 20, 2025
ISBN-101032940409
ISBN-139781032940403
LanguageEnglish
Last updated 2026-09-08 05:02
$208.20
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