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Trust and Marketing Communication in the Food Industry: Traditional, Modern, and AI-driven Approache

Trust and Marketing Communication in the Food Industry: Traditional, Modern, and AI-driven Approache

by Górska-Warsewicz, Hanna
No customer reviews yet ISBN 9781032953427

This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication

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Pub dateJan 22, 2026
ISBN-10103295342X
ISBN-139781032953427
LanguageEnglish
Last updated 2026-09-07 13:53
$243.54
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