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Contemporary Issues in Sports Marketing

Contemporary Issues in Sports Marketing

No customer reviews yet ISBN 9781032968377

This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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Pub dateJul 20, 2026
ISBN-101032968370
ISBN-139781032968377
LanguageEnglish
Last updated 2026-08-03 00:18
$67.86
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