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Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World

Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World

by Olsanová, Květa
No customer reviews yet ISBN 9781032974330

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

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Pub dateSep 2, 2025
ISBN-101032974338
ISBN-139781032974330
LanguageEnglish
Last updated 2026-05-05 11:23
$243.54
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