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Qualitative Marketing Research: Understanding Consumer Behaviour

Qualitative Marketing Research: Understanding Consumer Behaviour

by Maison, Dominika
No customer reviews yet ISBN 9781041031147

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.

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Pub dateFeb 24, 2026
ISBN-101041031149
ISBN-139781041031147
LanguageEnglish
Last updated 2026-04-24 15:09
$63.70
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