Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics

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In this completely updated real estate classic, Irwin, together with a team of experts, delivers again. The McGraw-Hill Real Estate Handbook supplies instant, timely, encylopedic information on every aspect of the contemporary real estate environment, with strong new coverage of current finance, investing, and taxation issues and practices. And it's also packed with precise, exhaustive coverage and commentary on the best new financing methods. . .the do's and don'ts of property management. . .computerized investment analysis. . .and much more. What's more, all-new chapters on brokerage and agency make it required reading for hundreds of thousands of results-hungry brokers and sellers nationwide.

Benke, William

Irwin, Robert

Summey, Mike

Decima, Jay