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Pop Culture Marketing in the Publishing Industry: "Good Luck, Babe!"
Pop Culture Marketing in the Publishing Industry: "Good Luck, Babe!"
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ISBN 9781041208600
- Published
- Apr 2026
- Language
- English
$63.70
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About this book
This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months.
Specifications
PublishedApr 29, 2026
ISBN-10104120860X
ISBN-139781041208600
LanguageEnglish
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